Italy readies to host ASP World Longboard Title

Levanto Italy welcomes the first world final longboard champs

There was a lot of hype at the recent press conference in Milan, Italy, during the announcement of the Bear Pro World Longboard Title 2011 presented by JEEP, in collaboration with the ASP. The thirty-two best longboard surfers in the world are expected to put on an incredible performance when they battle for USD $50,000 in prize money offered by the title sponsor and legendary Californian surf brand BEAR SURFBOARDS.

Among the stars of this unique event will be the world champion Duane De Soto (Hawaii), his rival Justin Bing (South Africa), and top European surfer Antoine Delpero (France).

The event is proudly produced by Reset Communications in association with Area 51, the Liguria Region, the Province of La Spezia, and the town of Levanto. In the recent years Levanto has become the undisputed primary surfing location in northern Italy. Its large bay receives great waves when Libeccio and Mistral winds blow.

The reef and sand seabed permits the formation of waves of different sizes, but the success of Levanto is due mostly to the quality of the waves. Each time the swell hits the coastline in Levanto many local surfers and tourists can be seen ripping up the waves.

"It’s an unprecedented event in Italy, a dream come true and everyone is very excited to give the Italian surfers what they wanted for long time", confirmed Brodie Carr CEO of the ASP. "And the ASP will guarantee extensive media coverage including a live webcast of the contest around the world".

"The BEAR PRO 2011 presented by Jeep, will assemble for the first time in Italy the thirty-two best surfers in the world" said Riccardo Belli, President of Reset Communication. "We will live ten days of great passion and enthusiasm, providing a great return on investment for our sponsors and media partners that have supported us since the beginning ".

In addition to the main sponsor BEAR, and is supported by big name sponsors including Red Bull energy drink, Ferrari winery, leader in Italy and among the top ten in the world and ASAHI, the best selling Japanese beer in Italy.